Make the switch from naming by default to naming with intention
Why bad working names are good (plus the two strategies I like best)
Your 2025 naming operations checklist
You're probably naming more than you should be. What's it costing you?
And how?
The world’s saddest story: Brand name. Never protected.
What do you need to know about trademark-loving care?
How to look for trouble in all the right places
Keep your head on a swivel
Don't find out the hard way
Keep it, translate it, or do a ~secret third thing~?
Destroy them before they destroy you
