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All Posts
Naming management
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Aug 6, 2025
Naming requires a lot of resources—here's the case for freeing them up
Jul 7, 2025
Let's just talk about it
Jun 9, 2025
Make the switch from naming by default to naming with intention
May 5, 2025
Why bad working names are good (plus the two strategies I like best)
Apr 1, 2025
Your 2025 naming operations checklist
Mar 3, 2025
You're probably naming more than you should be. What's it costing you?
Feb 10, 2025
And how?
Jan 27, 2025
The world’s saddest story: Brand name. Never protected.
What do you need to know about trademark-loving care?
