The Little Book of Genericide

What can you learn from five companies that built beloved brands, and then failed to protect them? At least five things, which we’ve outlined in this booklet.

Understand what can happen when you let the market throw your name around as a verb, allow competitors to throw around your name to steal consumer attention, or, worst of all, use your own name in a way that makes the courts wonder if you ever even cared about it to begin with.

Read The Little Book of Genericide.

Download it here:

(And if you’d like to talk about how to best protect a current or future brand name through savvy use and protection, email [email protected].)

-Caitlin Barrett
Founder and naming expert, Wild Geese Studio
Your strategic naming partner for development, operations, and evaluation.