When it comes to trademarks, there’s what’s true, what might be true (check with your lawyer), and a whole lot of mythical misinformation. 



In this volume of Truth in Trademarks, Top Ten Trademark Myths, we explore a lot of the beliefs people have about trademarks, and how they’re used. A ton of good stuff for all you “Well, actually…” folks out there. You can download it, and other volumes, right here:

If there’s a myth we missed, let me know!

-Caitlin Barrett
Founder and naming expert, Wild Geese Studio
Your strategic naming partner for development, operations, and evaluation.