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Naming management

Oversight, governance, and enforcement

Naming management
Naming managementNaming management
A simple “does-it-need-a-name?” checklist
Jun 09, 2025

A simple “does-it-need-a-name?” checklist

Make the switch from naming by default to naming with intention

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
The dangers of the working name
May 05, 2025

The dangers of the working name

Why bad working names are good (plus the two strategies I like best)

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
“Our naming...it’s kind of a disaster.”
Apr 01, 2025

“Our naming...it’s kind of a disaster.”

Your 2025 naming operations checklist

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
Who should "own" naming in your organization?
Feb 10, 2025

Who should "own" naming in your organization?

And how?

Caitlin Barrett
Caitlin Barrett
Discover how the world’s leading brands manage their naming portfolios.

The Naming Playbook

Discover how the world’s leading brands manage their naming portfolios.

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