The Naming Playbook
Discover how the world’s leading brands manage their naming portfolios.
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And how?
You're probably naming more than you should be. What's it costing you?
Your 2025 naming operations checklist
The world’s saddest story: Brand name. Never protected.
What do you need to know about trademark-loving care?
How to look for trouble in all the right places
Keep your head on a swivel
Don't find out the hard way
Keep it, translate it, or do a ~secret third thing~?
Destroy them before they destroy you
They're built, not born
